At nonbasique, every thread we weave, every design we create, and every move we make has a story behind it. Today, we’re excited to welcome you to our world—a space where urban streetwear meets bold creativity, inspired by the rhythms of life and the essence of individuality.
Our story begins all the way back in 2012. What started as a small design studio with app productions and big ideas quickly became a hub of innovation. Back then, our focus was simple: empower our customers to take charge, unleash their creativity, and inspire the world around them. Though we were small, we dreamed big—and those dreams never stopped growing.
Fast forward to 2020, and we took a leap of faith. We opened our first online store under a different name, introducing our designs to a wider audience. The entire operation was run by a dedicated brother and sister duo, Tom Danny and Fay Malén, who poured their hearts into every aspect of the business. From photoshoots and designs to orders and marketing, they worked tirelessly day and night to bring their vision to life. We grew, expanded, and built connections across nations, creating something larger than we ever imagined. This journey brought us under the umbrella of Heartlegs International, whose global network of 12 printing centers allowed us to bring our vision to life on an entirely new scale. The possibilities felt endless.
I mean... We even hooked up with Champion for a while with the h x c collab, which was our best selling collection since we started the whole thing.
As we grew, so did our perspective. We realized our original name no longer captured the full scope of who we were becoming. We needed a name that reflected our bold, creative spirit—something that wasn’t just another name in the crowd, something unique. After months of brainstorming and inspiration from our European roots, our vision became clear. nonbasique was born.
Stationed in both Spain and Scandinavia, with deep ties to France, nonbasique is more than a brand—it’s a statement. It’s a celebration of the not-so-basic, a tribute to retro and modern influences that move emotions and spark creativity. Still a family company built for the future, we stay inspired by our Spanish, French, and European heritage as we continue to grow. With this new chapter, we found our identity: creating urban streetwear that connects with your rhythm, your story, and your individuality.
And here we are today, writing a new history with YOU. We’re honored to have you as part of our journey as we redefine what urban fashion means and what it can become. Together, we’re building a future that’s bold, expressive, and unapologetically nonbasique.
Thank you for joining us. The best is yet to come. Let’s create it together.