Est. 2012
What's the story
A movement, not a brand
nonbasique began in 2012, born from creativity and driven by individuality.
What follows is the real history. Directed and founded by Tom Danny.
The making of nonbasique
The Story
heartlegs returns, rebranded and reinvented as nonbasique. Scroll to play the history.
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2012 — 2016
Back in the days
Humble beginnings
It started far from streetwear: a creative venture in digital production and design, built on big dreams and a passion for putting creativity in other people's hands.
Small beginnings, a bold vision. The instinct that would become a label was already there.
2016 — 2020
The turn
heartlegs
The first fashion store launched under a different name: heartlegs. A brother and sister team, Tom Danny and Fay Malén, did everything by hand, from designing the collections to the shoots, the orders and the marketing.
Along the way came the collaboration with Champion: the h x c collection, still one of the chapters we are proudest of.
2022
The break
On a break
Then, deliberately, nothing. A pause to ask what it should all become.
Two years, almost to the day.
20 Feb 2024
The return
nonbasique
The old name no longer fit the vision. We needed something that was not basic. On the 20th of February 2024, exactly two years on, nonbasique was born.
Stationed between Spain, Scandinavia and France. Honouring the heritage, building what comes next.
Now
The concept
Anything but basic
Redefining urban fashion and celebrating individuality, drawn from European influences: Spanish, Scandinavian, French.
Every piece tells a story. More than a brand, a movement. Be brave, be nonbasique.